ESSENCE OF INDIA IN EVERY PIECE
DESI KARIGARI
OUR STORY
Desi Karigari is a curated celebration of Indian craftsmanship, created and powered by Biz196 Enterprises to bring the soul of local artistry into everyday style. Based out of Kolkata, Desi Karigari is rooted in the cultural capital of India while reaching customers across the country through thoughtful, design‑led collections.
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Our brand is powered by a close‑knit team of professionals who have worked in the jewellery field for decades, bringing deep design expertise, trend understanding, and a sharp eye for quality to every collection. Over the years, this team has built strong connects with artisans and small workshops across India, enabling us to co‑create pieces that are both contemporary and authentically handcrafted.​
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Biz196 Enterprises provides the backbone—strategy, operations, branding, and quality systems—while Desi Karigari remains the creative face that tells the stories of our makers and their craft. Together, we aim to build a sustainable ecosystem where local karigars gain visibility, fair value, and consistent work, and customers gain access to trustworthy, beautifully finished jewellery they can wear with pride.
Our Vision
Our vision is to enable a marketplace in the name of Desi Karigari where we can bring offerings from small and MSME vendors directly to you. By bringing you collections from our very own Indian vendors, we aim to create a seamless D2C experience where their products gain visibility, fair value, and a proud place in your everyday life.
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Being truly Vocal for Local, we are committed to showcasing India’s deep‑rooted culture, artistry, and regional diversity through every product we onboard. We aim to make the work of Indian karigars and homegrown products easily accessible to every Indian—whether you live in a metro or a small town—so choosing local becomes the most convenient and aspirational option.